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How
much does a Merchant Account cost ?
Because a Merchant Account is based largely
on trust, the cost of your merchant account
varies with the risk that the merchant bank
feels like they are assuming with you. Because
of higher incidence of fraud, higher fees are
charged for internet, mail, or phone orders
than for face to face transactions. Higher fees
are also charged for higher transaction amounts,
because the larger the order, the more money
is at risk to be lost if fraud occurs. Also,
depending on the merchant account, there are
a number of fees that are required, including:
Setup
Fee - This fee is a one time cost. With
the majority of providers this fee starts
at $195 and up. Almost all merchant accounts
charge this fee, however many integrated solutions
allow you to avoid the setup fee.
Discount Rate - This fee is usually a
percentage of the transaction amount. Real-time
processing rate starts around 2%, and average
around 2.35%. The discount rate is always
taken off the top along with the transaction
fees before any money is deposited into your
account.
Transaction Fee - Whenever you process
and charge a customer's credit card, there
is a transaction fee involved. This is to
pay for the network and computers required
to make the transaction happen. Most providers
charge anywhere from 20 to 50 cents per transaction,
and is common to almost all merchant accounts.
Statement Fee - Depending on how you are
setup, your bank and/or your payment processor
will send you a monthly statement, detailing
all the transactions and deposits that have
been made into your account during that particular
month. This fee varies, but usually ranges
about $10.00 a month.
Gateway Fee - This fee pays for the privilage
of being able to process credit cards in real-time.
Your payment processor may charge a monthly
gateway fee which generally ranges from $10
- $30 a month.
Monthly Minimum Fee - The majority of Merchant
Providers have a monthly minimum. This is
a fee they impose if your credit card charges
don't add up to a stated monthly minimum.
For example, your monthly minimum is $25 a
month. If you only sold $100 worth or products
for that particular month, then it would cost
you say 2.35% for the credit, 30 cent transaction
which equals to $2.65. Now, that is $25 -
$2.65 = $22.35, so you would be charged $22.35
for that particular month.
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